One powerful day.
Four months of momentum.
VICTORIA | September 2027 • VANCOUVER | November 2027
The business you’ve built deserves more than a day of notes
You’ve built something real: clients who rely on you, people who depend on your decisions and revenue worth protecting. The questions in front of you now are rarely simple. Whether to raise your prices. What to stop doing. How much capacity you really have. Which opportunity deserves your next dollar and your next hour.
One experience, designed from start to finish
Before: Arrive with your thinking already underway.
Four weekly Business Briefings, each with a practical preparation activity, help you examine your business, recognize where the opportunities are and decide what deserves your attention. You walk in on conference day ready to work rather than warming up.
During: Spend a full day working on your business.
After: Carry the momentum forward.
Three months of post-event learning and guided implementation support help you put your plan into practice and revisit your priorities as your business changes, long after the room empties. Full schedule and format details will be shared with registered participants.
A room built for experienced owners
Expertise pitched at your level. Sessions assume you know the fundamentals and go straight to the decisions that shape pricing, profitability and sustainability.
A firm no-selling policy. Nobody sells from the stage. Speakers are there to teach, so you can give every session your full attention.
Connections worth keeping. Facilitated networking puts you in conversation with other established women business owners who understand the weight of your decisions, so the relationships you build have real substance.
Inside the inaugural POP in Victoria
In October 2026, established women business owners gathered in Victoria for the first Profitable on Purpose conference, a day of practical learning and focused conversation about their businesses. The people best placed to describe it are the ones who were in the room.
Who POP is for
POP is designed for women who own established businesses. You have clients, revenue and real responsibilities, and you’re weighing decisions about pricing, capacity, operations, growth and where to invest your limited time. Your business may be thriving and ready for sharper strategic focus, or you may be working toward more consistent profitability. Both belong here. What you share is a preference for practical expertise and thoughtful conversation over inspiration for its own sake.
If you’re in the earliest stages of starting a business, POP will likely move faster than you need right now.
What you're investing in
Your ticket includes:
- Four weekly pre-conference Business Briefings, each with a practical preparation activity
- A full-day working conference with expert-led sessions, practical exercises and facilitated networking
- Guided development of your individual 90-day action plan
- Three months of post-event learning and guided implementation support
You’re investing one day away from your business and focused time before and after it. In return, you get the structure, expertise and working time to make the kind of decisions that are easy to postpone and costly to get wrong.
Why I created Profitable on Purpose
I’m Pam Ivey. I’ve spent more than 30 years building businesses, advising entrepreneurs and helping business owners grow with greater clarity and profitability. My experience includes founding a virtual real estate support agency, REA University in 2006, and Pam Ivey International, which includes my strategic advisory work through Flourish Advisory.
I hold a Certificate in Business Strategy from Harvard Business School Online, serve on the Board of Advisors for the Canadian Women’s Chamber of Commerce, and mentor entrepreneurs through WeBC and Entrepreneurs on the Rise.
I created POP around a simple belief: experienced business owners deserve an event that respects what they already know, gives them real time to work on their businesses and stays with them after the day ends. The inaugural conference took place in Victoria in October 2026, and POP 2027 builds on that foundation with the complete four-month experience.
Questions worth asking before you register
When and where is POP 2027? September 2027, Victoria, BC | November 2027, Vancouver, BC
How much time does the full experience take? Conference day is a full day. The four Business Briefings come before it and the implementation series runs for three months after it.
Does the implementation series include one-on-one coaching? No. The series provides post-event learning and guided support as you apply your 90-day action plan and revisit your priorities. It is not individual coaching.
Is POP right for me if my business is still building toward consistent profit? Yes. POP is designed for established owners at different stages of profitability. Whether you’re refining a strong business or working toward steadier results, the experience centres on choosing the priorities that matter most and acting on them.
What if my plans change after I register? All ticket purchases are final and non-refundable. If you’re unable to attend, you’re welcome to transfer your ticket to another person. Please contact us before the event to arrange the transfer.
What deserves your focus next?
There’s likely a pricing question, a capacity limit or an opportunity in your business that deserves more than a spare hour at the end of a long week. POP gives it the preparation, the working time and the follow-through support it needs. If you’re ready to give that decision your full attention, alongside owners who understand what you’re building, I’d love to have you in the room for POP 2027.